Navigate the future of news with the right tool, right now

Introducing the LLM Journalism Tool Advisor

The LLM Journalism Tool Advisor is an interactive guide designed to cut through the noise. Created for journalists, by journalists, this tool demystifies the process of selecting and using Large Language Models (LLMs). Instead of leaving you to navigate a complex market on your own, the advisor walks you through a simple, step-by-step decision tree to pinpoint the best tool—and the best strategy—for your immediate task.

Whether you're conducting deep investigative research, drafting an article, analyzing data, or preparing for an interview, our advisor helps you make informed decisions quickly and effectively.

Why we built this

We believe that artificial intelligence is not a replacement for journalists, but a powerful collaborator that can augment their skills. However, the most powerful tools are only effective if you know how to use them. This advisor was built to bridge the gap between the potential of AI and the practical, day-to-day realities of the modern newsroom. Our goal is to empower journalists to use these technologies confidently, ethically, and efficiently.

Key features

Guided decision tree

Don't get lost in a sea of options. Start by selecting your primary task—from research to multimedia creation—and answer a series of simple questions. The advisor's logic narrows down the possibilities based on your specific needs, leading you to a curated, actionable recommendation.

Tiered recommendations

Go beyond just the model name. The advisor helps you understand the crucial difference between fast, conversational 'chat' models (perfect for brainstorming and quick summaries) and powerful, analytical 'work' models (essential for high-stakes tasks like detailed analysis and coding), ensuring you use the right level of AI for the job.

Actionable prompts & tips

Every recommendation is a launchpad for your work. You get a practical, copy-and-paste sample prompt designed for your specific task, along with expert tips to help you refine your approach and get the best possible results from the suggested tool.

Side-by-side tool comparison

Want to see how the major platforms stack up? Our comparison matrix lets you view the strengths, weaknesses, best use cases, and pricing for all the recommended tools in one clear, easy-to-read table, helping you make informed decisions about which systems are worth your time.

Real-world case studies

Learn from your peers. Explore a curated collection of case studies showcasing how real newsrooms and journalists are successfully integrating AI tools into their workflows, from automating newsletters to structuring complex financial data.

Comprehensive best practices guide

Move beyond the "what" to the "how." Our detailed guide covers core principles, effective prompting techniques, workflow integration strategies, and critical ethical guidelines for using AI responsibly in journalism.

Detailed model information

Consider it your AI glossary. Get a clear overview of all the major AI models and specialized tools mentioned in the advisor, with links to visit their websites and learn more directly from the source.

Who is this for?

The LLM Journalism Tool Advisor is for any news professional looking to leverage the power of artificial intelligence thoughtfully and efficiently.

• Journalists & reporters on a deadline who need the right tool without the guesswork.
• Editors & newsroom leaders looking to develop effective and ethical AI strategies.
• Data journalists who need a powerful assistant for coding, analysis, and visualization.
• Multimedia producers exploring the cutting edge of AI for audio and image generation.
• Journalism students & educators preparing for the future of the news industry.